Determining realistic projections for the return on investment (ROI) from localization can challenge even companies with highly mature international content teams. A lack of data and limited insight into financial practices in other departments often leaves them relying on anecdotal data, copying the efforts of competitors, or trying other imprecise measures. Shifting to a data-driven approach can remove much of the uncertainty and help localization teams provide guidance to their organization and set realistic targets to measure success. This report provides a guide to improving your cost-benefit analysis of localization.

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