Number of Clients Using Marketing Collateral Services
Marketing Collateral Services That LSPs Sell Most of
Requirements to Be a Solid Contender
Selling Marketing Collateral Offerings
Recommendations
Marketing Collateral as a Target Market
Characteristics of LSPs That Focus on Work Related to Catalogs, Brochures, Sales Collateral, Ebooks, Press Releases, and Packaging
23 Nov 2020
by
Hélène Pielmeier, Paul Daniel O'Mara
Adapting marketing collateral is an attractive specialization for many language service providers due to the high-value content it represents for buyers, which can enable more premium services. To better understand the dynamics of this specialization, CSA Research surveyed LSPs that derive a significant percentage of revenue from work related to catalogs, brochures, sales collateral, ebooks, press releases, and packaging. This report helps providers evaluate the market potential from this content type and benchmark results of their pool of web content accounts.
This report is based on CSA Research’s Global Market Study conducted in the first half of 2020 and exploits 223 responses from language service providers that reported deriving revenue from marketing collateral services. For more details on our Global Market Study methodology, see “Methodology: Global Market Study 2020.”
CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world in cooperation with ProZ.com, Translators without Borders, and several industry associations. We sought to characterize the demographics, behavior…
