Building Globally Integrated Customer Experiences in Synch with Local Markets
16 Dec 2020
by
Rebecca Ray, Alison Toon
Delivering world-ready training programs and services wherever you do business around the world means more than simply localizing user interfaces and documentation for your training modules. It requires that your organizational structure, partners, processes, automation infrastructure, and governance evolve to deliver programs – and experiences – that compete successfully against local offerings in local markets. It’s normal to face questions and challenges related to how to efficiently globalize across all of these areas. Use this research to: 1) prioritize which areas to tackle first; and 2) better understand how to collaborate with other teams to advance globalization maturity enterprise-wide.
This report is based on an analysis of interviews and surveys with globalization managers and directors conducted as part of our longitudinal research focused on 6,657 correlations and more than 100 Localization Maturity Assessments for 200 global firms spread across 15 countries.
CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world in cooperation with ProZ.com, Translators without Borders, and several industry associations. We sought to characterize the demographics, behavior…
