Before COVID-19, language service providers frequently relied on face-to-face meetings to close large opportunities and deliver stellar service to clients. Now, both buyers’ needs and the selling environment have changed, which requires LSPs to step up their approach to selling in a virtual-first environment. This report is designed to help LSP executives and sales managers fine-tune their sales and account management approaches to succeed in a virtual world. It’s the fourth module of our five-part series called the “Digital Growth Cookbook.”
We base our guidance and recommendations on CSA Research’s interactions with executives, Leadership Councils, Partner Programs, and surveys with language service providers. We also researched best practices from other industries.
CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world in cooperation with ProZ.com, Translators without Borders, and several industry associations. We sought to characterize the demographics, behavior…
