Managing a sales team effectively regardless of its size is crucial to the growth of any organization. Developing a sales force, motivating it, and ensuring its preparedness for success is much more difficult during a pandemic. This report is designed to help provide a boost to LSP executives and sales managers so they can rethink and adjust their managerial approach to the new normal. It’s the fifth module of our five-part series called the “Digital Growth Cookbook.”
We base our guidance and recommendations on CSA Research’s interactions with executives, Leadership Councils, Partner Programs, and surveys with language service providers. We also researched best practices from other industries.
CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world in cooperation with ProZ.com, Translators without Borders, and several industry associations. We sought to characterize the demographics, behavior…
