How the Decline of Traditional Localization Can Deliver Major Gains for the Language Services Sector
25 Sep 2023
by
Dr. Arle Lommel, Donald A. DePalma
Growth in the language sector has slowed dramatically, driven in part by increasingly capable machine translation and artificial intelligence. This shift to machine processes reflects the long-term ongoing process of digital transformation and the shift from localization as a distinct process to globalization of the entire business and its assets. This change marks the start of what CSA Research calls the “post-localization era.” In this period, the human-driven offerings of translation and localization will decline in importance in favor of a wide constellation of international content services that serve cross-functional business globalization. LSPs and enterprise language services groups that embrace this change will find that – by giving up traditional localization – they will be able to continue to grow and demonstrate strategic relevance.
