The Economic Value of Languages for Digital Marketing
13 May 2025
by
Dr. Arle Lommel, Naila Bouhafs
The value of languages is a critical factor when organizations plan their international strategies. As the tenth installment in CSA Research’s long-running Top Online Languages series, this report converts macroeconomic and language data into actionable guidance on how the top 100 online languages can affect your business. With 100 language-specific figures, each containing 14 key datapoints, and nine data tables that provide 24 datapoints about each language’s online use, it puts a wealth of information at your fingertips to assist in developing your digital marketing plans and maximizing international ROI. Use this report in tandem with the “Language Strategies” series and the Global Revenue Forecaster™ to benchmark your linguistic portfolio and elevate your international customer experience.